TCHC Launches 'Marketing Monday' - One Day Crash Course for Small Business

Most small businesses know that marketing is the key to driving sales but many owner-managers or senior management don’t always have the experience or formal training in marketing to implement a well thought out strategy. Thankfully, as part of its Practical Skills for Business series, TCHC, a specialist company in business and workforce development solutions is launching ‘Marketing Monday’, a crash course in marketing techniques and ideas aimed at giving SMEs a boost.

The course will cover six vital areas, including: what is meant by marketing and its implications for your business; defining your market, its position and needs and wants; how to segment your market and identify customers; the importance of the business environment and competition; how to develop your ‘marketing mix’ and produce a marketing plan; and finally selling and customer care.

According to Dale Morgan, Managing Director at TCHC, many businesses don’t have a formal marketing plan and tend to advertise or promote their business in a ‘scatter-gun’ manner.  He explains,” Without a structured marketing campaign, small businesses can invest a lot of money but without knowing whether their investment has been worthwhile.”
He continued, “We have spent many years working with SMEs throughout the East of England and whilst there is usually an appreciation that good marketing drives sales, often it falls to the job of the owner-manager or various administration staff who have no clear understanding of marketing but are assigned the job of promoting their company. Our ‘Marketing Monday’ course will give delegates the knowledge to be able to put together a structured marketing plan and grow their business more effectively.”

‘Marketing Monday’ courses will be held on 8 February, 15 February, 22 February and 1 March.  Running from 9.00 for a 9.30 a.m. start to 16.30, the crash course will be held at TCHC’s head office: Building 1, Marlins Meadow, Croxley Green Business Park, Watford, WD18 8YA.  The course costs £220 plus VAT per delegate.  Further dates in other locations will be announced in due course.  For more information about Marketing Monday call 01923 698 450 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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About TCHC (www.tchc.net) 
The Consultancy Home Counties (TCHC) is a specialist company in business and workforce development solutions operating throughout the East of England, offering expert advice across all industry sectors. 

TCHC has contracts with the Learning and Skills Council, East of England Development Agency, European Social Fund and others to engage with employers and employees to discuss Government-funded training and support opportunities.

For further information, please contact:

Justine Smith
PR Manager, Black Pig
T: 01763 222 333
E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it