TCHC, secure growth
Employer Engagement

Pinterest marketing for business success

Written by Liz Kirman on Wednesday, 09 July 2014. Posted in Marketing and Communication

There is still a huge buzz around social media when it comes to marketing, and why shouldn’t there be? It is an area that is relatively cheap and always developing. Now over 3 years old, Pinterest is a major player in the world of social media marketing. Big brands such as John Lewis and Sony use it very successfully. A recent survey suggests that in some instances Pinterest has driven more sales than Facebook and that Pinterest users spend twice as much as those who use Facebook - plus you don’t need a huge marketing budget to make it work for you.

Building teams as good as Brazil

Written by Liz Kirman on Monday, 16 June 2014. Posted in Leadership & Management

The Football World Cup has just kicked off. The Brazilian team are the bookies favourites, a team full of individual talent, but in the past the team with the most flair hasn’t always been the winners. The country that lifts the world cup often has a group of players that work together, for each other and have a team mind set. In business, as in football, team work is crucial to success, so what does make a winning team?

Mass jobs exodus planned in 2014

on Tuesday, 11 February 2014. Posted in HR and Training

The six weeks of 2014 has flown by, and people are still planning to implement their New Year’s resolution. How many people have said that getting a new job is their main focus this year? Surprisingly, it is 1/5 or 20%, according to a survey by the Institute of Leadership and Management.

Customer Service defuzz the buzz

Written by Liz Kirman on Monday, 18 November 2013. Posted in Business Operations

Anyone who has had to put up with poor customer service, and I'm sure we all have at times, will tell you how irritating it is. And in some cases you may have said "you will never use them again!" If this reaction is anything to go by, then the importance of customer service and in fact the impact of poor customer service cannot be underestimated. The question you should ask yourself is, "would you like to be one of your own customers?"

Feedback: A "Magic Bullet" for Performance

on Wednesday, 21 August 2013. Posted in Leadership & Management

Feedback: A

We could all do with listening more, especially in the workplace, couldn’t we? It can help to boost performance drastically, both by working out what your business’s customers want from your SME, and finding out how your company works: best practices; which areas suffer from a lack of resources and what employees spend most time on. Whether or not your organisation achieves its overarching objectives depends on how much feedback you collect, and where it is sourced from – doesn’t it?

How to use Twitter to maximise your SME's online potential

on Tuesday, 20 August 2013. Posted in Marketing and Communication

How to use Twitter to maximise your SME's online potential

What Twitter is

Twitter is a social networking tool which focuses on micro-blogging. Twitter users can post links, videos, photos or updates to share with followers. These ‘tweets’ must be under 140 characters, so it is really important that you are clear in what you say and that you are concise. Far from its perception by a lot of business owners of being an on-line echo chamber for celebrities, teenagers and teenage celebrities, Twitter can also be an extremely useful way of increasing your business’s potential.

It is not the only network that can be used to increase business potential and find potential customers but it is what we are going to be focusing on in this blog post.